I have to say I am not only impressed but awed at Apple’s running away with the technology ball and spiking it in the endzone over the last decade. I can’t watch old movies with a futuristic slant and not think “um, we’re there”.* Think of you 20 years ago getting a short glimpse of you now… just in everyday life. Witnessing FaceTime on an iPhone with your bestie from college would be enough to send the you from the past over the edge. Even now, the latest iPad commercials I tend to watch with my head cocked to the side, as if I am witnessing a scene cut from Blade Runner. I know we have reached the future, but now what.
It is comforting I suppose, to know that history will repeat itself. We get all these new toys with wild promises every several years and the good versus evil debate is ultimately spawned, with mediocrity, or in layman’s terms, crap, usually winning out. The advent of radio held so many assurances, yet it split between amateur operators and soap opera Americana, television a similar journey, with academia at first holding ground, only to lose to the flickering images of Felix the Cat in the earliest of days…
It all works out in the end, look at television now… or broadcasting for that matter, it follows you through the adventures of your day to day life. News at the airport to lull you awake, queues along the way through informative screens, meaningless tips at the checkout line to mundane entertainment on the box at home. It has adapted.
Apple’s landing has spoon fed us a new means of being plugged in. Touch. We have our audio, our video, our connection to our friends, our family, our business associates, all in the palm of our hand. It is adaptable. We are adapting. With every new product we leap forward without going back. We are stimulated and eager. New apps prod the plan along by the minute. Businesses of all types are utilizing new ways to incorporate these products. It is fluid. It is amazing.
It is also kind of gross. Staying in touch now includes so much, well, touching. Hands all over everything with touch screens within arms reach everywhere. Businesses, to malls, to grocery stores, to airport bathrooms. Ew. The element of touch to the mix not only has the Felix Unger’s of the world a little freaked out, but I think it has really boosted sanitizer sales planet wide. I have a crystal clear memory of one of my first iPad encounters. A client meeting was planned and the little glowing beast was the star. On it proofs were presented and passed around, touched, handled, fondled, retouched and touched again. At meetings end, it was a fingerprinted, smudgy, dirty mess only a crime lab would love. I certainly didn’t want to touch it. At all.
Moral of this little technology unleashing is this… I think we are all on the right path. I think that ultimately all this will jibe even smoother, more elements will be developed, added and easier to use. I am delighted at what the future holds. I just think, no, I know, I just know that for the time being at least, I should buy some stock in Purell, cause, well, ew.
*this of course excludes the flying cars we were promised.