about us
We do it all. fathead design brings the best of both worlds to the table – the design skills of a top creative studio, and the latest in cutting-edge technology. Design. Copywriting. Illustration. Marketing. Packaging. Logo & Identity. Web Design. Hosting. Direct Mail. E-Commerce. The possibilities are limitless.
Anything else? We offer a myriad of options to aid in branding your product or service as we strongly believe in the power of a strategic, focused campaign. Each element must work in harmony to present the consumer with an identity and message that they will not only remember, but look forward to seeing again. Tailor made ads strategically placed, quarterly e-newsletters, email alerts and offers, collateral, direct mail and promotions to make everything all fall into place.
The Look You’ll Love. An integral mantra in the fathead philosophy is that you have nothing without great design.
We are a full service advertising agency, though we never took the word "design" out of our name for a good reason; we are, at heart, designers. Be it a print ad campaign, an e-commerce or "portfolio" (informational) website, retail packaging for a newly developed product, media scheduling for a retail or B-to-B client, menus and collateral for a restaurant, or an overall identity for a start-up business, Design is more than a look. It is a feeling, an architecture and a framework that we stand behind.
Why fathead design?
Our story starts in the mid 90's by a couple who both worked for ad agencies in downtown Chicago. We were quite frustrated by the lack of individualism and creativity that we were allowed in our daily grind. So instead of sitting back and watching our creative efforts get watered down by too many committees and meetings, we decided to scrap it all. Advertising needed a fresh approach, and we were prepared to deliver.
One of the keys to why our creative stands out among the rest - we actually like our clients. We are genuinely interested in our clients and their businesses. We do not approach new clients with dollar signs in our eyes, we look for partners, a common goal, a new friend, the next step. It's as simple as that.
You see, if you like someone, you find yourself giving them the best side of you. You show off, try to impress, help out in any way you can - really try to shine. If you like each other a lot, the relationship grows over time, and you open up all facets of your creative side. You perform under pressure, show understanding when necessary, and work through any issues that might arise until all problems get solved, and everyone benefits. You enjoy working with one another. You grow together. Everyone stays happy.
How do you feel about advertising? Be truthful - you consider it a necessary evil, last to be added and first to be dropped during a budget crunch, right? The red-headed step child of your business plan. There.. we said it for you, so now it's out in the open. We're fine with that. We know how you really feel, and we respect your position. As for your advertising budget, well - it's tiny, miniscule. A small budget is not news to us, because as far as we're concerned you have to start somewhere. We're expert at taking that small budget, seeing where it best fits, making it work, making it successful, and making sure that you find some love in your heart for that red-headed step child.
Project by project, we're here and ready. For our clients, we are full service - that means so much to both them and us. From a full blown, budgeted annual marketing plan to a re-order of a box of 250 business cards for the new assistant... okay by us. The day-to-day, ins and outs of your business are important, very important. We know. We get it.
The strength of our relationships, that means everything. We help our clients. More doors open for them. We continue to help in bigger ways. They grow. We grow. It's a journey that we go on together. Planning, budgeting, forecasting, sketching, writing, outlining, capturing, proofing, approving, implementing, campaigning, tinkering, watching. Seeing. Believing. Beginning to end and over again. That's the power of truly great design.
