Delicatessen Meyer Identity
Delicatessen Meyer is a half century old German grocer in the heart of Chicago's Lincoln Square. When purchased by our client, Hans Liebl, (of Hans' All Natural Sausages) a new identity was needed. A new-old identity. Using illustrations and typefaces inspired by ancient German woodcut prints, and incorporating the familiar red checkered pattern of the deli's shopping bags, we designed a logo and identity package that managed to be fresh, sleek and new while retaining the atmosphere of Europe's centuries-old traditions and cultures.
