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Trike Thai Noodle + Sushi Identity

One of our clients walked in and said he was opening a new restaurant. Cool, we thought. A Thai restaurant. Perfect, we thought. And naming it – Trike. Huh?

Trike Thai Noodle + Sushi just plain old works. Memories of childhood, mom’s home cooking, your first wheels – farther back – your first three-wheeler, be it in Thailand or any land. He gathered recipes and imported spices, we gathered a modern color palette and imported a throwback tricycle. Fun, playful, comforting… and evoking yesterday. Can’t forget flavors so complex. Can’t forget your first wheels.