| Name: |
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| Email: |
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| Company:
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| Phone: |
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Description of Business:
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| Type of Business
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What advantages do you offer to your clients?
What makes your product so much better than everyone else's?
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What is important or beneficial about your service that you
want people to know about? In other words, what's the "if people only knew this
about us, then everybody would use us" thing that sets you apart from the rest
of the field?
What is important or beneficial about your products that you want people
to know about? In other words, what's the "if people only knew this about us,
then everybody would use us" thing that sets you apart from the competition?
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Who do your clients compare you to?
Speaking of which, who is your competition?
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Who is doing it the "right" way - and why?
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Who is doing it the "wrong" way - and why?
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| OK, now we'd like to know a little bit about your customers.
Remember, feel free to answer as many or as few of these questions as
you want, whatever makes you feel more comfortable. |
Tell us a little bit about your clientele...
Tell us a little bit about your customers...
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| Average age group: |
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Estimated Male %:
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| Estimated Female %: |
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| Estimated Household Income: |
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| Average level of education: |
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In general, who do you feel uses your services - and why?
In general, who do you feel buys your product - and why?
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| Great, now we'd like to know a little bit about how you get the
word out. Remember, feel free to answer as many or as few of these questions
as you want, whatever makes you feel more comfortable. |
| Are you doing any current advertising? Select as many as apply. |
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(Google / Overture)
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Which (if any) do you think are working best for you?
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Which (if any) do you think are not working as best they could?
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How important do you feel advertising is to your business?
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| Thank you for taking the time to fill out this ridiculously long
survey - seriously. We will be contacting you shortly to discuss your project,
and again - thank you for your time! |
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