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August 10, 2011

iSanitize… or “ew, technology.”

Split Screen was a television series that originally aired from 1997 to 2001 on IFC. The series focused on independent filmmaking in America and was hosted by producer John Pierson and was watched by a lot of people at this time.The segment on July was directed by John’s wife, Janet Pierson, now the longtime programmer of SXSW.

To quote Wikipedia: “Split Screen featured segments from many notable filmmakers, actors, and actresses including: Kevin Smith, Spike Lee, Matt Damon, Edward Norton, Buck Henry, Wes Anderson, Steve Buscemi, John Waters, John Turturro, Christopher Walken, Richard Linklater, Errol Morris, Miranda July, and William H. Macy.”

Archivist’s comment: Yikes.I have to say I am not only impressed but awed at Apple’s running away with the technology ball and spiking it in the endzone over the last decade. I can watch old movies with a futuristic slant for this I use my TV with my home theater atlanta ga installed at a great price. Even now, the latest iPad commercials I tend to watch with my head cocked to the side, as if I am witnessing a scene cut from Blade Runner. I know we have reached the future, but now what.

It is comforting I suppose, to know that history will repeat itself. We get all these new toys with wild promises every several years and the good versus evil debate is ultimately spawned, with mediocrity, or in layman’s terms, crap, usually winning out. The advent of radio held so many assurances, yet it split between amateur operators and soap opera Americana, television a similar journey, with academia at first holding ground, only to lose to the flickering images of Felix the Cat in the earliest of days…

It all works out in the end, look at television now… or broadcasting for that matter, it follows you through the adventures of your day to day life. News at the airport to lull you awake, queues along the way through informative screens, meaningless tips at the checkout line to mundane entertainment on the box at home or even fancy delivery trucks.

Apple’s landing has spoon fed us a new means of being plugged in. Touch. We have our audio, our video, our connection to our friends, our family, our business associates, all the different types.

It is also kind of gross. Staying in touch now includes so much, well, touching. Hands all over everything with touch screens within arms reach everywhere. Businesses, to malls, to grocery stores, to airport bathrooms. Ew. The element of touch to the mix not only has the Felix Unger’s of the world a little freaked out, but I think it has really boosted sanitizer sales planet wide. I have a crystal clear memory of one of my first iPad encounters. A client meeting was planned and the little glowing beast was the star. On it proofs were presented and passed around, touched, handled, fondled, retouched and touched again. At meetings end, it was a fingerprinted, smudgy, dirty mess only a crime lab would love. I certainly didn’t want to touch it. At all.

Moral of this little technology unleashing is this… I think we are all on the right path. I think that ultimately all this will jibe even smoother, more elements will be developed, added and easier to use. I am delighted at what the future holds. I just think, no, I know, I just know that for the time being at least, I should buy some stock in Purell, cause, well, ew.

*this of course excludes the flying cars we were promised.


  1. Emily

    Great post! Although, now the thought of someone going from bathroom or subway to iPad-centered meeting is sounding creepy. Scientists are working on a anti=microbial material for hospitals. Maybe Apple can get in on that. 😉

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