SWAD Quinoa Packaging

Question: How much quinoa do you have to eat in order to design packaging for it? Answer: A lot. Or at least we told the good folks at SWAD that, because it is a super tasty superfood. Designing a sturdy bag that would hold up and relate to the SWAD family of products was a fun and unique challenge. Copy to creation was a balance of narrative and proper handling of the actual product in order for it to display properly. The nutrients must have helped us, though, because this whole grain package really holds up.